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The Rise And Fall Of Nike Back In 2017, Nike

The Rise And Fall Of Nike Back In 2017, Nike Made A Decision That Would Eventually Wipe Out More Than $100 Billion In Market Value. The Company Walked Into The Offices Of Hundreds, If Not Thousands, Of Longtime Retail Partners, Companies Like Zappos, Dsw, And Foot Locker, And Told Them They Were No Longer Needed. Nike Believed The Future Was Direct To Consumer. They Decided To Focus On Just 40 Strategic Partners And Cut Ties With Many Of The Retailers That Had Helped Build The Brand Over Decades. In Effect, They Were Saying That The Brand Alone Mattered More Than The Relationships That Had Put Their Products In Front Of Customers. But Seven Years Later, The Consequences Became Clear. Competitors Moved In And Took Over The Shelf Space Nike Had Abandoned. Sales Slowed. The Stock Price Fell. And Eventually, The Ceo Lost His Job. This Is How The World’s Biggest Sports Brand, The Company That Helped Create The Modern Athletic Apparel Industry, Set The Stage For Its Own Downturn. This Is The Rise And Fall Of Nike.

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